RMI Group helps businesses succeed in the new era of digital economy. With a combination of consulting, creativity, design, and engineering expertise, RMI Group enables businesses to gain and sustain market leadership by implementing complete multi-media marketing businesses solutions.

Information Collection and Analysis ...

Utilizing a growing network of point-of-purchase, digital signage, and coupon and information dispensing hardware, Database Link LLC is building a powerful consumer information storage, analysis and retrieval system. Not only does this marketing information provide critical customer identification and demographical information to the sellers but also information about the location, products, and services the customer desires. This, combined with information collected from loyalty cards and website login information, gives you the opportunity to customize your marketing activities to the individual customer.

We realize the key to successful products rests with having a deep understanding of the wants, needs, and habits of your existing and potential customers. In the past, consumer products companies learned about customers through traditional marketing research studies, such as surveys and focus groups. Certainly information gained from traditional research techniques is valuable but this form of research relies more on sampling small groups of customers than on trying to gather information on a large portion of the customer base. With Database Link technologies, consumer products firms have the potential to learn much more about a larger group of customers than can be offered via traditional research methods. Let us provide you with the information that is a key component in developing new products, designing promotional campaigns, setting price levels alone with and many other marketing decisions.